KMC Hospital
A small town leader, taking on the giants of healthcare in bigger markets.
KMC Hospital, a healthcare brand of utmost trust, and respect in market of Trichy was now looking at dawning a contemporary and a ‘corporate hospital’ look, approached Bloombox for their entry into a fiercely competitive metro markets.
Going beyond just a logo and tagline change, Bloombox gave KMC a unique name and a ‘contemporary identity’ but also helped arrive a unique and competitive market positioning that was a result of capturing the true spirit and drive that got to KMC to this leadership stance in their local markets.
Going beyond just a logo and tagline change, Bloombox gave KMC a unique name and a ‘contemporary identity’ but also helped arrive a unique and competitive market positioning that was a result of capturing the true spirit and drive that got to KMC to this leadership stance in their local markets.
A definition for the corporate brand KMC that is so unique and ownable, that it will most definitely revive that true purpose of brands being in healthcare – the emotion and sacredness of being in such a pious ‘business’. A definition that will not just help differentiate and fight the mega brands, but also, one that will give each and every single ‘ambassador’ of the KMC brand a purpose to come to work, and be guided by one single spirit and brand of healthcare that KMC alone can provide.
